BlackRock (NYSE:BLK) Adds Changes to Gold Offerings to Meet Growing Investor Demand

BlackRock (NYSE:BLK) recently announced they're adding a couple of changes to their gold offerings to help meet the increasing demand of investors for gold products.

The first of the two changes was the creation of a new U.S. mutual fund developed to focus on gold-related equities.

This fund, named the BlackRock World Gold Fund, will invest in "equity securities of gold-related companies from around the world," while attempting to maximize overall return.

For the second initiative of the company, this one will involve the existing iShares COMEX Gold Trust (NYSEArca:IAU), which will include a couple of enhancements to help gold investors.

First, they'll be able to have a broader access to the gold market, and second, investors will have increased flexibility in making adjustments to their gold allocation throughout their portfolio.

This should help investors lower overall costs while increasing their liquidity, according to BlackRock.

“Given the increasing interest for gold among all investor types, our strong leadership in the sector, and the significant opportunities for growth we see in the U.S., we are taking steps to continue building out the investment opportunities available to our clients,” said Robert Fairbairn, Vice Chairman of BlackRock and Head of the Global Client Group in a press release. “BlackRock has long been a leader in gold investing — with a wide range of investment solutions around the globe and a leadership position outside the U.S. And, these two product offerings are an ideal example of how we can leverage the breadth and depth of BlackRock around the world to deliver the best possible solutions for our clients.”