Monday, November 22, 2010

Activision Blizzard's (Nasdaq:ATVI) Black Ops Surpassing Expectations

Activision Blizzard (Nasdaq:ATVI) couldn't be happier with their flagship product Black Ops, as their latest installment, “Call of Duty: Black Ops” has already far exceeded expectations, generating sales of over $650 million in the first five days it was available.

Reviews of the game have been strong in the early days as well, suggesting sales should remain sustainable heading into the Christmas season.

Consensus at this time is Black Ops could sell as many as 15 million units.

Activision closed Friday at $11.68, dropping $0.04, or 0.36. Trading volume was a little below the 3-month daily average.

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