Wednesday, November 24, 2010

Apple (NASDAQ:AAPL) Owns Top Dollar Share for U.S. Home PC Market: First Time

Charlie Wolf, an analyst for Needham & Company, asserts Apple (NASDAQ:AAPL) has for the first time taken the top spot for dollar share of the U.S. Home PC Market, owning a 29.4 percent dollar share.

This has evidently come about from the brand and pricing power of Apple, which hasn't had to enter the price war between competitors.

Don't confuse this with unit sales, which Apple is far behind on, accounting for only 12.2 percent of the U.S. Home PC Market.

Wolf wrote in an e-mail saying that "IDC stood by its average selling

price estimate,. If Apple's average selling price were substituted for IDC's, the Mac's dollar share of the U.S. home market would fall to 20.0%, slightly less than HP's share."

Hewlett-Packard (NYSE:HPQ) accounted for 20.6 percent of dollar sales, and Dell (NASDAQ:DELL) 12.9 percent.

1 comment:

Anonymous said...

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