Research in Motion (Nasdaq:RIMM) Struggles Will Continue

In the recent smartphone survey from Goldman Sachs, Research in Motion (Nasdaq:RIMM) received good and bad news, as there were mixed responses from potential new users and existing users.

For new users it was good news, as about 26 percent say they're thinking about acquiring a BlackBerry. Only Google's (NASDAQ:GOOG) was ahead of them with 27 percent considering their smartphone as a first purchase. Apple (Nasdaq:AAPL) only drew 14 percent interest from new users for their iPhone.

The bad news for RIMM was user loyalty, where only 38 percent said they will acquire a Blackberry next time as well. That is 10 percent less than a July 2009 survey, and fare below Apple, which is able to retain about 62 percent of users, although that has fallen significantly from prior numbers.

It looks like smartphone market has no real differentiation at this time, which appears to be the reason why the numbers and changes are happening among all brands.