Amazon (Nasdaq:AMZN), Wal-Mart (NYSE:WMT), Target (NYSE:TGT), BestBuy (NYSE:BBY) Surpass 4 Million Unique Online Visitors Friday

Amazon (Nasdaq:AMZN), Wal-Mart (NYSE:WMT), Target (NYSE:TGT) and BestBuy (NYSE:BBY) all generated over 4 million unique visitors on Black Friday, helping increase online sales by 9 percent over last year.

Online sales this year on Black Friday reached $648 million, up from the $595 million generated in 2009.

Canaccord noted, "Market researcher comScore (Nasdaq:SCOR) noted that cyber spending was up big this past Black Friday, with online sales coming in at $648 million, up 9% from $595 million last year. Many were shopping at Amazon.com, which saw a 25% increase in unique visitors compared with the same day last year. The website surpassed four million unique visitors on Friday, with Wal-Mart, Target and BestBuy also hitting the mark. Consumers seemed to have more of an appetite for online deals than plates of turkey, with $407 million of sales recorded on the Thanksgiving holiday versus $318 million last year, an increase of 28%."

Amazon closed Tuesday at $175.40, dropping $4.09, or 2.28 percent. Wal-Mart ended the trading day at $54.09, up by $0.24, or 0.45 percent. Target pushed up to $56.94, rising by $0.61, or 1.08 percent. Best Buy fell to $42.72, falling $0.69, or 1.59 percent.

Trading volume for all the companies was above the 3-month average, with Wal-Mart making the biggest move.