Wednesday, December 22, 2010

American Airlines (NYSE:AMR) Drops Orbitz American Airlines (NYSE:AMR) Drops Orbitz (NYSE:OWW) Travel Website

Customers of American Airlines (NYSE:AMR) will no longer be able to use Orbitz (NYSE:OWW) travel website as a means of securing tickets for traveling with the airline, but existing tickets held by consumers will be honored, said the airline.

American Airlines also won't sell tickets via Orbitz for Business site either.

The reasoning behind it is the way Orbitz draws information concerning flights. American Airlines wanted them to extract the information directly from them so they wouldn't have to pay extra fees to global distribution companies.

That would allow American to slash costs and to customize offers to its customers, including car rentals and hotel accommodations.

American's vice president for sales, Derek DeCross, said they must be "free to customize its product offerings to improve the customer experience as well as distribute its products in a way that does not result in unnecessary costs."

AMR closed Tuesday at $8.05, up $0.14, or 1.77 percent.

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