Bank of America (NYSE:BAC) Says Women Rebounding Faster than Men from Recession

Bank of America (NYSE:BAC) says women are recovering faster from the impact of the recession than men, and companies need to consider that when making decisions going forward.

BofA said, "Yes, women make the bulk of household spending decisions as it is. But their increasing earnings potential means stronger purchasing power relative to men.

"This secular 'long-on-women' theme should bode well for companies that cater specifically to women."

A couple of items to note were that the unemployment rate for women is two full percentage points lower than for men, and they're entering into fields like healthcare which have some of the better long-term prospects.

Jobs lost in the recession were more male-dominated sectors, like manufacturing and construction, which may never come back.

Bank of America concluded, "Women are better educated, more likely to live on their own, have better job opportunities, and will enjoy a stronger earnings potential relative to men."