DIRECTV (NASDAQ:DTV) and its Hybrid Model Strategy

DIRECTV (NASDAQ:DTV) said at a recent investor day that they're going to be aggressively pursuing a hybrid model strategy, compelling UBS (NYSE:UBS) to maintain their "Buy" rating on them.

UBS said, "At DirecTV’s investor day, mgmt described an aggressive pursuit of a hybrid model, combining traditional linear video with over-the-top movies on demand and Web-based content. The company is redesigning its user interface to make programming search and discovery more user-friendly as the video market matures and access devices such as the iPad become more prevalent...Our 2010E EPS goes to $2.42 from $2.44 while 2011E goes to $3.02 from $3.33."

DirecTV closed Friday at $40.62, down by $0.29, or 0.71 percent. UBS lowered their price target on them form $48 to $47.