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Thursday, December 30, 2010

Ford (NYSE:F) Empowers Parents to Block Sirius XM (Nasdaq:SIRI) Programming, Control Speed

Through new upgrades to their MyKey technology, Ford Motor (NYSE:F) has empowered parents to block explicit satellite radio programming on Sirius XM (Nasdaq:SIRI), and have also added the ability to set the speed levels on a vehicle.

With the upgrade, Ford users can now set the limit on the speed of a vehicle from 65 up 80 mph. The former MyKey system only allowed limits at 80 mph, while alerting drivers at intervals of 45, 55, and 65 mph.

For Sirius Satellite Radio, parents can now block any channel they don't want their children listening to.

Director of Ford Electrical and Electronic Systems Engineering, Graydon Reitz, said, "Ford wants to give parents peace of mind that their kids are following practical household rules in the car."

Sirius closed Wednesday at $1.65, up $0.02, or 1.23 percent. Ford closed at $16.74, up 0.01, or 0.06 percent.

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