Google's (NASDAQ:GOOG) Groupon Deal Viewed as Positive by Most

An endless stream of analysis and commentary has emerged in light of the possibility Google (NASDAQ:GOOG) Groupon, which would probably cost them a hefty $6 billion.

Especially compelling is the local advertising strength which would come with Groupon, which when added with Google traffic, could be a monstrous value.

Oppenheimer & Co. analyst Jason Helfstein said Google is "uniquely positioned" to leverage Groupon.

At this time local advertising accounts for about 30 percent of Google's revenue. Groupon feels their current earnings of $600 million a year could grow exponentially under the Google banner.

A major challenge to the deal going forward could be regulators. Jefferies noted, "The government is likely to take a very close look at this deal, to make sure that Google does not abuse its position in search to dominate this nascent segment."

Jefferies sees the deal having a 50 percent chance of being cleared to go ahead.