Wednesday, December 15, 2010

Microsoft's (Nasdaq:MSFT) Bing Grows Search Share in November Says JPMorgan (NYSE:JPM)

Citing ComScore's November search share data, JPMorgan (NYSE:JPM) analyst Imran Khan said Microsoft's (Nasdaq:MSFT) Bing increased search share for November, while Google (Nasdaq:GOOG) and Yahoo (Nasdaq:YHOO) lost search share slightly for the month.

Here's Khan's summary:

"According to the data, total US explicit core search volume increased 11.5% Y/Y in November, a slight deceleration from 16.7% growth in October. In the first two months of 4Q, total explicit search volume grew 14.1% Y/Y vs 14.7% growth in 3Q.

"Google domestic explicit core search market share was 66.2% in November, down slightly from 66.3% in October. Google grew November explicit core search volume by 12.0% Y/Y, a deceleration from 17.8% Y/Y growth in October. In the first 2 months of 4Q, Google grew explicit search by 14.9% Y/Y vs. 16.3% growth in 3Q.

"Yahoo! domestic explicit core search market share decreased to 16.4% in November from 16.5% in October. Yahoo! grew November explicit core search volume by 4.1% Y/Y, down from 6.8% Y/Y growth in October. In the first 2 months of 4Q, explicit searches grew 5.4% Y/Y vs. 2.4% growth in 3Q.

"Microsoft sites’ domestic explicit core search market share grew to 11.8% in November from 11.5% in October. Microsoft sites grew November explicit core search volume by 31.3% Y/Y, down from 40.9% Y/Y growth in October. In the first 2 months of 4Q, explicit searches grew 36.0% Y/Y vs. 40.4% growth in 3Q."

Ask Network's domestic search share remained at 3.6 percent and AOL's dropped from 2.1 percent in October to 2 percent in November.

Microsoft was trading at $27.77, up $0.15, or 0.54 percent, as of 1:55 PM EST. Google was at $592.30, down $2.57, or 0.44 percent. Yahoo was trading at $16.48, down $0.15, or 0.90 percent.

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