Amazon.com (Nasdaq:AMZN) Receives Highest PT from Morgan Stanley (NYSE:MS)

The announcement by Morgan Stanley that they've raised their price target on Amazon.com (Nasdaq:AMZN) to $225, generated interest in the online retailer, and pushed up their share price on the day.

Morgan Stanley made the bullish assertion that they see Amazon.com's sales rising from $34 billion in 2010 to a whopping $100 billion on an annual basis by $2015.

Concerning its EPS estimates, Morgan bumped them up for full year 2011 and full year 2012 from $3.01 and $4.09 to $3.37 and $4.77.

In the short term the Street is more bullish on EPS for 2011, looking for $3.49.

Amazon.com was trading at $184.80, up $5.15, or 2.86 percent, as of 1:27 PM EST. Morgan Stanley maintains an "Overweight" rating on them.