Friday, January 21, 2011

Apple (NASDAQ:AAPL) Goes on Offensive Against Google (NASDAQ:GOOG)Over Tablets, Smartphones

It appears it's going to be an all out war between tech giants Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG), both of which reported blockbuster quarterly results, with Google reporting their results after closing on Thursday.

Apple considers Google their chief competitor in the tablet and smartphone market, as noted when Apple CEO Steve Jobs called them Apple's public enemy #1 several months ago.

Jobs said the Android platform and Google's stewardship of it was "disingenuous, fragmented, and cumbersome for developers and inconvenient for customers."

COO Tim Cook, who has taken over the day-to-day operations of Apple while Jobs is on medical leave, said recently that the Android tablets offered by Google are just "a scaled-up smartphone."

Analysts do agree Apple's most important competitor in these segments will be Google, and has cranked up the rhetoric in anticipation of an all-out war with them.

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