DealerTrack's (NASDAQ:TRAK) Acquisition of triVIN a Differentiator

The announcement by DealerTrack (NASDAQ:TRAK) that they're going to acquire triVIN Holdings is a good one in the eyes of Needham & Company, which seems them adding to the differentiator factor against their peers.

Needham said, "DealerTrack announced that it plans to acquire triVIN Holdings, a provider of automobile title management services to lenders and vehicle registration services to auto dealers. The takeaway is that triVIN adds more capability to DealerTrack’s solutions bundle and further differentiates TRAK from its competitors. We also like the fact that this acquisition will be immediately accretive to Non-GAAP EPS and accretive to adjusted EBITDA margins in 2012."

Needham & Company maintains a "Buy" rating on DealerTrack Holdings, which closed Tuesday at $21.59, up $0.42, or 1.98 percent. Needham has a price target of $23 on DealerTrack.