Thursday, January 20, 2011

Ford (NYSE:F) Looking to China to Continue Momentum

Having been one of the strongest automakers during the deepest part of the recession, Ford Motor (NYSE:F) is looking to China to keep their momentum going.

Ford said in a statement, "Ford Motor Company is evaluating opportunities to import vehicles to China from the U.S., subject to our business plan and to Chinese regulatory approvals governing vehicle imports."

Unfortunately for Ford, they are behind their rivals in the Chinese market, coming late to the party. If they had a strong export strategy in place already, they may have been able to expand their lead over their competitors in a significant way.

Part of their strategy is to build a new car plant with partners Chongqing Changan Automobile Co and Mazda. They're also working with partner Jiangling Motor to build a new $300 million facility.

Vehicles made for China at this time by Ford with Changan and Mazda are the Fiesta, Mondeo, Focus and X-MAX models.

Ford was trading at $17.83, down $0.07, or 0.39 percent, as of 2:52 PM EST.

No comments: