According to RBC Capital analyst Mike Abramsky, Research in Motion (NASDAQ:RIMM) could reach tablet sales of 6 million units in their first year, far above the 1 million units a number of analysts have estimated.
He bases his assertion on a proprietary survey of 1,100 customers, which revealed about 6 percent of respondents said they were apt to acquire a Playbook from RIM.
Noted was the ability of the Playbook to interact with the Blackberry, something consumers like about it.
Assuming an average price of $450, RBC said it could add $1.8 billion in revenue to the company.
RBC has a "Top Pick" rating on RIM, which was trading at $61.11, down $1.58, or 2.52 percent, as of 2:08 PM EST. RBC has a price target on RIM of $90.
Tuesday, January 25, 2011
RIM (NASDAQ:RIMM) Tablet Sales Could Reach 6 Million Units First Year
Labels:
Playbook,
RBC Capital,
Research in Motion,
RIM,
Tablets
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