Friday, February 25, 2011

AMD (NYSE:AMD) Squanders Opp with Intel's (INTC) Sandy Bridge Troubles

Slip-ups by a competitor are usually good for business, but Intel's (NASDAQ:INTC)recent problems with its Sandy Bridge chips won't help Advanced Micro Devices (NYSE:AMD) to steal market share from its bigger rival, according to IDC.

The delay of an upcoming AMD chip code-named "Llano," which was designed to compete with Sandy Bridge, has shut down AMD's window of opportunity to gain market share from Intel, said Shane Rau, a research director at IDC. The Llano chips, which were due early this year, have been delayed due to manufacturing issues and will not launch before the middle of this year.

Intel announced new Core i5 and i7 processors based on the Sandy Bridge architecture for high-end PCs in early January. But shipments hit a snag later that month when Intel found a design flaw in the 6-series chipset, code-named Cougar Point, that's used in PCs with Sandy Bridge processors. It halted shipments of the chipset, which prompted PC makers to delay systems and issue refunds. Intel fixed the issue and started shipping replacement chipsets on Feb. 14.

Looking to take advantage of Intel's chipset woes, AMD said Feb. 18 it would launch a new marketing campaign titled "Ready. Willing. And Stable." to promote its CPUs and graphics processors.






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2 comments:

Anonymous said...

That marketing campaign doesn't mean much with out product to put behind it. It seems like they have been"launching llano & bulldozer for over a year. By the time the do launch it will be sandybridge but intoel will be 4 generations past that.

Anonymous said...

what a load of BS... look at the new lineups from HP and DELL -- esp. in the server markets...