Apple (AAPL), Nintendo (OTC:NTDOY) Products Appeal to Seniors

Products from tech companies like Apple (NASDAQ:AAPL) and Nintendo (OTC:NTDOY) are increasingly becoming a part of the lives of seniors, and it appears they like to have fun while exercise the brain or getting fit.

With the first baby boomers turning 65 this year, companies in the youth-centric consumer electronics business are turning more attention to older customers.

This gray-tech trend covers everything from video games for exercising older minds and bodies, such as Nintendo's (NTDOY) BrainAge and Wii Fit, to Skype video conferencing for seniors to interact with their kids and grandkids.

In some cases, general-interest tech products will be marketed differently to senior citizens. In other cases, new products will be developed specifically with older people in mind .

Gray tech has moved beyond those telephones with ridiculously large buttons for seniors with poor eyesight. Today's seniors want many of the same cool tech products prized by younger consumers.

There's more focus on gray tech because it's a growing market with big spending power, analysts say.




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