Tuesday, February 1, 2011

Ford (NYSE:F): Should Have Communicated Better on Problems

After missing in a huge way in their latest earnings report, shares of Ford Motor (NYSE:F) remain under pressure, closing down again on Monday, as a disastrous 13 percent drop on Friday.

Ford said they should have kept analysts abreast more on what was going on with the company during the quarter, specifically the major decline in European sales and growing costs in North America.

Also noted by Standard and Poor's analyst Efraim Levy, "When a company consistently beats expectations, analysts and investors start pushing. They raise the bar to the extent that eventually they're going to miss it."

Even so, Ford missed expectations by so much, they are right in applying blame for themselves on the lack of visibility during the quarter, which they're paying for with the sell-off of their shares and resultant downward pressure.

Ford closed Monday at $15.95, dropping $0.32, or 1.97 percent.

4 comments:

Anonymous said...

Perhaps true, yet regardless, investors are behaving like idiotic panicking ninnies, just as always.

It's Ford's greatest profit in a decade. Things are going great for them in the larger picture. They are profitable & paying off debt at record speed. They've restored profit sharing. Their reliability ratings are now equal to Toyota. Brand perception is at its highest-ever. A single quarter decline isn't that big a deal in the face of all of this.

Anonymous said...

agree, will be much higher later, buying opp in here somewhere unless the whole index collapses

Anonymous said...

Everything else is fantastically on tract for Ford. This is a bump in the road and a great opportunity to buy.

Anonymous said...

American wants a great car company, and it is going to be Ford.