Wednesday, February 16, 2011

Ford's (NYSE:F) 2011 Strategy Could Deliver Solid Results

Even though Ford Motor (NYSE:F) cooled off in its latest quarter, heading into 2011 they have a number of pieces in place to generate significant growth, including 20 new vehicles or upgrades to be released during the year.

Like with most companies, emerging markets is the growth engine for them, and that's true of Ford as well, as they continue to grow in China, India, Turkey and Brazil.

India was especially strong for them last year, as measured by percentages, as they grew 184 percent, selling 83,887 vehicles. While China grew at a more modest pace of 40 percent for Ford, it generated 582,467 unit sales in 2010.

Low interest rates in America should also help them increase share by a small percentage, although U.S. competitors obviously have the same advantage.

Economic conditions in Europe are a question mark for all automakers in the region, as the lack of transparency concerning the ongoing sovereign debt crisis makes it difficult to project what sales will be when you don't know when the next announcement a country needs to be bailed out will come.

Overall though, Ford looks like it'll have a good year, led by sales in emerging markets.

Ford was trading at $16.08, down $0.02, or 0.16 percent, as of 2:46 PM EST.

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