Friday, February 11, 2011

Microsoft (NASDAQ:MSFT), Yahoo (NASDAQ:YHOO) Gain Search Share on Google (NASDAQ:GOOG)

Confirming recent results from Experian Hitwise, Microsoft's (NASDAQ:MSFT) Bing and Yahoo (NASDAQ:YHOO) search gained ground on Google Search (NASDAQ:GOOG) from December to January, according to research firm comScore.

Bing climbed the most against Google, rising to 13.1 percent of search share in the U.S. market. Yahoo's share rose to 16.1 percent, up from 16.0 percent in December.

During that same period Google fell from 66.6 percent in December to 65.6 percent in January.

The combination of the Bing and Yahoo search were 27.4 percent, according to Experian Hitwise. While comScore doesn't combine the two search companies together, they came in at 28.3 percent of U.S. search share, over a percentage point above Experian Hitwise's figures.

Google has a market share in January 2010 of 65.4 percent, Yahoo had 17 percent, and Microsoft 11.3 percent.

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