Friday, February 18, 2011

Microsoft's (MSFT) Xbox Sales Up 15 Percent on Kinect Demand

The overall videogame segment suffered a dismal January, as sales were down and no company but Microsoft (NASDAQ:MSFT) with their Xbox was able to grow console sales year-over-year.

Microsoft said Thursday they sold 381,000 Xbox units in January, a 15 percent boost over January 2010. The company claims theirs was the only console showing growth for the month.

They could have sold a lot more consoles except for shortages driven by continuing demand for Kinect. Microsoft said that should show improvement throughout February.

According to NPD Group the only positive news for the overall sector was in accessories, which includes Microsoft's Kinect, which obviously was the story there as well.

Sale for accessories in January jumped to $235.1 percent, a six percent gain for the industry over last year.

The bad news in January for videogame software was sales dropped to $576 million, down 5 percent from last January. Hardware sales were worse, falling to $324 million, an eight percent plunge.

The top five selling games in January were Activision Blizzard’s (ATVI) Call of Duty: Black Ops, Ubisoft’s Just Dance 2, Electronic Arts’ (ERTS) Dead Space 2, Sony’s (SNE) Little Big Planet 2, and Majesco’s (COOL) Zumba Fitness.

1 comment:

Kinect said...

So, you mean the whole Microsoft corp sales rised by 15% from Kinect sales alone? WOW, what I can say. I heard they sold nearly 2,5 million Kinect sensors over weekend.