Samsung Saying Goodbye to Intel (INTC), Hello to Google (GOOG)?

Samsung Electronics Co., the largest television maker, may use Google (NASDAQ:GOOG) TV software in home- entertainment devices based on its own chips, rather than those from Intel Corp. (NASDAQ:INTC), a person with knowledge of the plans said.

Samsung had previously considered using the Google Inc. software and balked after Google required use of Intel’s Atom chips, said the person, who declined to be identified because Samsung’s plans haven’t been made public. Google lifted the restriction.

Support from Samsung would boost Google’s attempts to build on its dominance of Internet search and gain a foothold on big screens in people’s homes, another possible source of ad revenue. By using its own chips, Samsung delivers a setback to Intel’s effort to land its processors in home electronics and lessen its dependence on sales of personal computers.

James Chung, a spokesman for Suwon, South Korea-based Samsung, declined to comment, as did Intel’s Kiesha Cochrane and Chris Dale, a spokesman for Google, based in Mountain View, California.





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