Friday, February 4, 2011

Yahoo (Nasdaq:YHOO) Hands Real Estate Business to Zillow.com

In a move to focus on its core business, Yahoo (Nasdaq:YHOO) announced it is outsourcing its real estate business to Zillow.com.

Zillow is a real estate site well known for providing searchers price estimates on homes.

Based on the Yahoo partnership with Zillow, it is now the largest real estate network on the Internet, as measured by traffic, according to comScore.

Zillow offers about 4 million homes for sale now in Yahoo Real Estate, and also sells some of the advertising in the section.

Greg Hintz, head of Yahoo’s listing services, said, “This partnership brings together the scale of Yahoo’s audience with the depth of Zillow’s real estate listings.”

In the past Yahoo had gathered real estate listings from a variety of sources.

This follows in the footsteps of other non-core deals made by Yahoo, such as search with Microsoft (NASDAQ:MSFT), job listings to Monster.com (NYSE:MWW), and dating to Match.com.

Yahoo closed Thursday at $16.69, up $0.12, or 0.74 percent.

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