Ford (F) Recall Nightmare Grows, Adds 35,000 to Total

Ford Motor Co. (NYSE:F) continues to struggle with reputation problems, as it has issued another recall (the third in a month), this time over possible electrical shorts and fuel leaks that could end up starting a fire.

Vehicles being recalled are located in the North American market, and include about 25,000 2010 Ranger pickup trucks and 9,100 Edge cross over SUVs, Lincoln MKX and Super Duty pickup trucks.

The latter three must be galling to the company, as they had already been worked on after a prior recall, and the company still didn't get it right.

The Ranger pickup trucks are being recalled over fuel line leaks, while the rest are being recalled over body control modules.

Ford was trading at $14.76, gaining $0.10, or 0.68 percent, as of 1:04 PM EST.