Marriott (MAR) Falls on Weak North American Sales

Shares of Marriott International (NYSE:MAR) are under pressure today as demand in North America is down below expectations, even though global demand has risen.

Marriot said in the first quarter it expects worldwide systemwide revenue per available room - a key industry metric — to rise by 7%, which is at the low end of earlier guidance.

It'll be interesting to see if other tourist-reliant companies like Disney (NYSE:DIS) and lodging competitors also fall. This could be an indication of consumer response to higher gas prices, a similar reaction from a couple of years ago.

Marriott was trading at $35.87, falling $1.79, or 4.75 percent, as of 1:08 PM EDT.