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Wednesday, March 30, 2011

Microsoft (MSFT) Adds Netflix (NFLX), LinkedIn Into Hotmail

In an effort to further boost the stickiness of its Hotmail e-mail service, Microsoft (NASDAQ:MSFT) is allowing the embedding of technology from popular sites like LinkedIn and Netflix (NASDAQ:NFLX).

Microsoft's partnership with the companies has been dubbed "Active Views," which empowers users to view or make acquisitions without moving out of your email window.

This is an expansion of the Active Views service last year which targeted sites like Flickr, YouTube and Hulu.

The latest version allows a larger number of business types to use the service, especially those that communicate a lot through emails to their customers.

Microsoft said, “In traditional email with just a text link, the percentage of people clicking through is less than 10%. With Active Views, customers are clicking on the video control in about 25% of all email messages with a video."

The software company closed Tuesday at $25.49, up $0.08, or 0.31 percent.

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