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Thursday, March 31, 2011

MicroStrategy (MSTR) New Data Hound for Groupon

MicroStrategy (NASDAQ:MSTR) has been hired by Groupon to go through the numerous daily deals of the company concerning services and products acquired in order to get an accurate picture of what its customers are searching for.

Included in the data will be demographics, discounts offered, location and daily deals customers participate in.

The data gleaned is expected to give Groupon more insight into the behavior and habits of its customers for the purpose of providing more targeted offerings.

MicroStrategy closed Wednesday at $133.69, gaining $10.69, or 8.69 percent.

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