Not long ago Apple Inc. (NASDAQ:AAPL) updated the guidelines for developers in its App Store, developing auto-renewable subscription billing for content-based applications.

"Offering subscription billing via the iTunes/App Store ecosystem likely will provide a significant boost to the number of users willing to pay for subscription content compared with those that use external payment options," IHS analyst Jack Kent said.

The report from Kent added that "prior to the launch of Apple's App Store, the proportion of consumers in Western markets like the United Kingdom willing to pay for mobile content such as games struggled to rise beyond 5 percent. With the iPhone and App Store, consumers have proved far more willing to pay for content."

Apple is set to benefit dramatically from increased content subscriptions as the company will process all of the payments and continue to take 30 percent of revenue generated from applications on the App Store.

Apple was trading at $352.41, down $7.59, or 2.11 percent, as of 1:03 PM EST.




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