Yahoo's (YHOO) Ad Market Share Plunging to Single-Digits

The free fall continues for Yahoo's (NASDAQ:YHOO) search ad market, as researcher eMarketer release more dismal news on the future of the company in that regard, as they see it dropping to below single digits in 2011, with an estimated 8.1 percent in market share.

During that time Google's (NASDAQ:GOOG) ad search share is projected to grow from 71.4 percent to 75.2 percent, and Microsoft's (NASDAQ:MSFT) Bing from 10.2 percent to 10.8 percent. Yahoo had search share of 10.4 percent in 2010.

Also ominous for Yahoo is the search ad share for 2012, which eMarketer says will plummet to a tiny 6.5 percent, with Bing growing to 11.1 percent and Google to 76.6 percent.

It appears the implementation of Search Direct by Yahoo may be too little too late if eMarketer is even half right on the loss of share they expect from Yahoo.

Yahoo was trading at $16.80, gaining $0.67, or 4.12 percent, as of 2:33 PM EDT.