Monday, April 4, 2011

Bank of America (BAC) Launching MLB Campaign

With the upcoming season of major league baseball approaching, Bank of America (NYSE:BAC) is partnering with MLB across several cities to celebrate the start of new season.

Brian T. Moynihan, chief executive officer of Bank of America, said, "The excitement of Opening Day provides an opportunity to show our support of Major League Baseball and to thank our customers for choosing Bank of America."

How it will work is stars from the league will appear unannounced as some of Bank of America's locations, where they'll take time to interact with customers and offer up a variety of giveaways, including items that are autographed and free tickets, among other things.

Bank of America closed Friday at $13.37, gaining $0.04, or 0.30 percent.

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