Thursday, April 7, 2011

Ford (F) Building Digital Child Crash Dummies

With the goal of building better safety features in its vehicles, Ford Motor (NYSE:F) said they've launched research into one of the world’s first digital human child body models.

“We study injury trends in the field, and we know that traffic crashes are the leading cause of death for people from age 1 to 34,” said Dr. Steve Rouhana, Senior Technical Leader for Safety, Ford Research and Advanced Engineering. “We want to better understand how injuries to younger occupants may be different.”

“Our restraint systems are developed to help reduce serious injuries and fatalities in the field, and they have proven to be very effective,” Rouhana added. “But crash injuries still occur. The more you know about the human body, the more we can consider how to make our restraint systems even better."

“A child’s body is very different from an adult’s. Building a digital human model of a child will help us design future systems that offer better protection for our young passengers.”

Ford closed Wednesday at $15.73, falling $0.06, or 0.38 percent.

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