Tuesday, April 19, 2011

Microsoft (MSFT) Negotiating with Networks About Xbox TV

Microsoft (NASDAQ:MSFT) is apparently in negotiations with networks about licensing TV content for use on the Xbox 360.

Even as negotiations are being conducted reports are internally there isn't a consensus by Microsoft executives as to implementing a TV content deal via Xbox.

The assumption is the additional costs would limit the number of units sold with the service and it wouldn't do much to sell more of the gaming consoles.

Competitive heavyweights like Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) have made similar attempts, but without having had much success so far.

The different is the Xbox, and if they give it a serious try, they could become a big player in the sector, as they have a ready-made audience of over 30 million, based on the number of Xbox 360 users, who already consume media on them.

Microsoft closed Monday at $25.08, falling 0.29, or 1.14 percent.

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