Needing every edge it can get, Sprint Nextel Corp. (NYSE:S) said it will implement what is called a tap-and-go system which empowers customer to make purchases with their mobile phones, beating out similar initiatives from T-Mobile, Verizon Wireless (NYSE:VZ) and AT&T (NYSE:T).
The new technology dubbed near-field communication, or NFC, allows customers to wave their smartphones in front of an electronic reader in a store, or tap them, which then registers the transaction.
If Sprint can get this out quick enough to get a significant lead, they would definitely attract a number of new users who would consider it a must-have feature.
“We intend to make this an open solution where consumers can use their phone in a variety of physical locations,” said Kevin McGinnis, vice president of product platforms.. “Because we’re allowing other brands and other institutions to participate, they can also tell their consumers that this is available on Sprint.”
Sprint closed Monday at $4.62, gaining $0.06, or 1.32 percent.
Tuesday, April 5, 2011
Sprint (S) Beats AT&T (T), Verizon (VZ) to Tap-And-Go
Labels:
AT T,
Smartphones,
Sprint,
Verizon
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