Google (NASDAQ:GOOG) gained search share in March, according to ComScore Inc. (NASDAQ:SCOR), as did Microsoft's (NASDAQ:MSFT) Bing, while Yahoo! (NASDAQ:YHOO) again lost share.
Search share for Google climbed to 65.7 percent in March, up from $65.4 percent in February. Bing's share jumped to 13.9 percent, increasing from 13.6 percent the month before. Yahoo's share fell from 16.1 percent in February to 15.7 percent in March.
It's hard to tell if this is in response to some changes Google made in improve the relevance of its results, which affected about 12 percent of search result queries.
Google was trading at $574.44, gaining $3.83, or 0.67 percent, as of 2:28 PM EDT. Microsoft was trading at $25.71, gaining $0.07, or 0.27 percent. Yahoo was at $16.60, up $0.24, or 1.47 percent.
Wednesday, April 13, 2011
Yahoo (YHOO) Loses, (MSFT) (GOOG) Gain Search Share
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