Bing (NASDAQ:MSFT) Becoming Serious Threat to Google (NASDAQ:GOOG) Search

As Google (NASDAQ:GOOG) continues to expands it product offerings in order to move away from too much dependence upon search revenue, Microsoft (NASDAQ:MSFT) is starting to make some serious inroads into their search results.

According to Experian Hitwise, Microsoft search boosted its market share to 27.4 percent in January, a 6 percent increase from December. Those figures include the combination of Bing and Yahoo (NASDAQ:YHOO) searches.

Concerning the quality of search results, Microsoft dominated Google, as 81 percent of those searches on Yahoo and Bing resulted in someone going to a Website, while Google stood at 65 percent of searches resulting in a visit.

ComScore has yet to release their January data, which will be interesting to see if they saw the gains for Microsoft as well.

If Microsoft breaks the psychological 30 percent market share barrier, Google will have to take note, as it could seriously cut into their search ad revenue.