Friday, February 11, 2011

Sony (NYSE:SNE) Says May Leave Apple's (NASDAQ:AAPL) iTunes

In a spat with Apple (NASDAQ:AAPL) over its iTunes Music Store, Sony (NYSE:SNE) says they're looking at pulling out of the service.

This started when Sony was infuriated when their e-reader app for the iPad was rejected by Apple.

Sony Computer Entertainment CEO Michal Ephraim said concerning leaving iTunes, "If we do, then does Sony Music need to provide content to iTunes? Currently we do. We have to provide it to iTunes as that's the format right now. Publishers are being held ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold."

Sony recently launched its own 'Music Unlimited' store for the purpose of battling Apple for digital music sales.

They are also probably going to withhold some of its popular games from Apple's iPhone and iPad. Sony has also made an agreement with Google (NASDAQ:GOOG) to offer content via Android.

Apple was trading at $356.50, up $1.96, or 0.55 percent, as of 12:04 PM EST. Sony was at $34.86, up $0.03, or 0.09 percent. Google was trading at $619.18, gaining $2.74, or 0.44 percent.

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