Sprint (NYSE:S) has been steadily making improvement in its customer service ratings, making it somewhat surprising when a recent poll by J.D. Power and Associates found the company had fallen in rank in the category.
To show the fickleness of perceptions and reality, last month Sprint had been in a tie for first place in customer service with competitors T-Mobile and AT&T (NYSE:T) in a Vocalabs survey.
In contrast, Verizon (NYSE:VZ) was in second place in the J.D. Power survey while coming in fourth place in the Vocalabs survey.
For Sprint and any other company, it's the perception, in the end, that counts, and that is as much of a marketing challenge as fixing any legitimate customer service shortcomings.
Sprint was trading at $4.39, up $0.04, or 0.92 percent, as of 1:32 PM EST.
Friday, February 4, 2011
Sprint's (NYSE:S) Customer Service Ratings Fall
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1 comment:
Oh' that was so bad. Customer service is vital to the success of any business. Despite how good your product or service is, customer service can make you up or it can break you. So you better treat your customer in a very nice way. Thanks for sharing.
-mel-
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