TD Ameritrade (AMTD) Joins GE (GE), Coke (KO), McDonalds (MCD), Visa (V), AT&T (T) As USOC Sponsor

TD Ameritrade Holding Corp. (NASDAQ:AMTD) has reportedly signed on to be a sponsor for the U.S. Olympic Committee, the first in the online broker segment to do so.

They will join others like Acer, Coca-Cola (NYSE:KO), Visa (NYSE:V), Anheuser-Busch (NYSE:BUD), AT&T (NYSE:T), Dow Chemical (NYSE:DOW), Atos Origin, BMW Group NA, BP (NYSE:BP), General Electric (NYSE:GE), McDonald's (NYSE:MCD), Procter & Gamble (NYSE:PG), Samsung, Panasonic (NYSE:PC), and Omega, which are already sponsors of the U.S. Olympic Committee.

Under terms of the deal, TD Ameritrade will sponsor the U.S. Olympic team competing at the 2012 Olympics in London, and will have marketing presence on NBC, which will broadcast the 2012 Summer Games.

Fred Tomczyk, president and CEO for TD Ameritrade, said, “We make a promise each day to our clients and associates – to relentlessly strive to exceed their expectations. We believe this sponsorship – with an organization whose values so closely mirror our own – is an extension of that promise. We look forward to celebrating and sharing this pride of sponsorship with all of our clients, associates and shareholders.”

In a separate sponsorship category are "Official" USOC sponsors, which include Allstate (NYSE:ALL), Deloitte, Hilton Worldwide, Nike (NYSE:NKE), Tyson (NYSE:TSN), Jet Set Sports and United Airlines

USOC CEO Scott Blackmun said in a statement, “TD Ameritrade believes in supporting America’s athletes, and in the power and inspiration of their journeys. It is a company that upholds the Olympic ideals in its own industry, and we are happy to have them on board. This agreement ushers in a new era of partnership and cooperation between the USOC and NBC. Working together, we can bring the U.S. Olympic movement to new audiences and to new heights.”

TD Ameritrade was trading at $21.77, up $0.44, or 2.06 percent, as of 2:39 PM EST.